Limelife Launch

ALCONE has been in the professional cosmetics industry in New York since 1952 and is the go-to store for almost every Broadway show and New York-based production, as well as the place professional makeup artists all over the country buy supplies for their pro makeup kits.

The Malardi family (owners of Alcone Co) recognized that professional makeup artists did not have a way to retail the pro makeup they used and loved to their clients, so in 2013, "Alcone at Home" was launched as a way makeup artists and enthusiasts alike could sell professional makeup to women across the US. The line consisted of some of the best selling products from the Alcone Co store, rebranded under one unbrella. Yes, the thing that makes this product line so unique is that it is comprised of SEVERAL different pro makeup brands and manufacturers. It is literally the best of the best makeup out there!

In addition to makeup, our CEO Michele Mallardi Gay wanted to create a skin care line that was completely free of harmful chemicals. Michele was very passionate about keeping harsh chemicals out of skin care, which is absorbed into the bloodstream within seconds. She partnered with a chemist who sources the best ingredients nature has to offer from sustainable farms all over the world, and the Limelight by Alcone skin care line was created.

In 2015, Alcone at Home became Limelight by Alcone, and two short years later, Limelight partnered with L'Occitane International to take the Limelight brand GLOBAL. Having to rebrand to Limelife by Alcone our international expansion begun in March 2018 with our launch in Canada and now Limelife have finally Launched in the UK!!